ANNIE CHAN is a dear friend of mine who was a recent business graduate looking for a job. She is the type that sometimes gets overlooked because people mistake her shyness for a lack of assertiveness. So I created an identity to help her gain some more confidence and hopefully get her a job she’ll love. I wanted to express the Annie I know through this identity. She is definitely not shy when you get to know her. She is humble, polite, always honest and assertive. She is very much immersed in Japanese culture whether it be anime, ramen or sakuras. I used a picture of Mount Fuji and sakuras to reflect her life long goal to teach in Japan.